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Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation | Hardback

Released on 01 March 2010

Author: Sall Hogshead | Format: Hardback

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Examines the principles behind fascination and explores how they can be used to influence a wide range of decisions, from which brand of frozen peas to buy and which company to join to which book to read and where to vacation.

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AuthorSall Hogshead
PublisherHarperCollins Publishers Inc (US)
Year2010
ISBN9780061714702
FormatHardback - 256 Pages
Illustrationsillustrations