Principles Of Marketing : European Edition | Paperback

Released on 06 July 2001

Author: Philip Kotler | Format: Paperback

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A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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AuthorPhilip Kotler, Gary Armstrong, John Saunders & Veronica Wong
PublisherPearson Higher Education (UK)
Year2001
ISBN9780273646624
FormatPAPERBACK - 888 Pages