customer Reviews
Average rating (2 reviews)
Well, it certainly wasn't as good as I wanted it to be.. This is a beautifully presented book, but that is where the quality ends, it is extremely light on content (I read it in about an hour and a half whilst looking after 2 children). Whilst I don't disagree with Paul's thoughts, there is nothing new here apart from some of his observations on business, motivation and advertising, which are really an idiots guide, nothing more. On the cover is suggests that this book is a useful tool for MD's, unfortunately you don't become an MD without learning most of this years before... Very average
I liked the other Paul Arden book, 'What ever you think, think the opposite' so did my boyfriend so i brought this one for him and had a sneaky read myself before giving it to him.
Really good book x
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