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Digital Marketing: Strategy, Implementation and Practice | Paperback

Released on 12 July 2012

Author: Dave Chaffey | Format: Paperback

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RRP £54.99

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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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AuthorDave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston & Richard Mayer
PublisherPearson Education Limited (GB)
Year2012
ISBN9780273746102
FormatPaperback - 728 Pages
IllustrationsIllustrations, charts