Influence: The Psychology of Persuasion | Paperback

Released on 01 February 2007

Author: Robert Cialdini | Format: Paperback

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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

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I enjoyed reading Influence, and when I finished it I felt a bit smarter aswell! I would usually get bored reading such a long book, but it kept me interested the whole way through. I would recommend this book to anyone with an interest in psychology, or if you want to learn how not to be tricked out of your money! ever!

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AuthorRobert Cialdini
PublisherHarperCollins Publishers Inc (United States)
Year2007
ISBN9780061241895
FormatPaperback - 336 Pages
Illustrationsillustrations