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Powers of Persuasion: The Inside Story of British Advertising 1951-2000 | Hardback

Released on 10 July 2008

Author: Winston Fletcher | Format: Hardback

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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.

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AuthorWinston Fletcher
PublisherOxford University Press (GB)
Year2008
ISBN9780199228010
FormatHardback - 296 Pages
Illustrations16pp colour and b/w plate section