No Logo | Paperback

Released on 15 January 2001

Author: Naomi Klein | Format: Paperback

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If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In "No Logo", Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

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AuthorNaomi Klein
PublisherHarperCollins Publishers (United Kingdom)
Year2001
ISBN9780006530404
FormatPaperback - 400 Pages
Illustrations10 illustrations