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What You See Is What You Get | Hardback

Released on 30 September 2010

Author: Alan Sugar | Format: Hardback

5.0 out of 5 (5 customer reviews) | Write a review

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Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.

customer Reviews

 Average rating (5 reviews)

 What You See Is What You Get

| | See all sorteduk's reviews (1)

Top 100 Books Reviewer

I am reading this book at the moment, a true to life, real enthusiasm and interesting read, can't put it down!!!

This book is one for all the family :-)

 and what i got was....

| | See all Carolslover's reviews (1)

Probably one of the best books i have ever read, thoroughly enjoyed this book, couldn't put it down.
Tells of his life from a meagre background in Clacton, to the multi-millionaire he is now and how he got there, the wheeling and dealing, the dealing with the japanese, the friendships he has made and on to The Apprentice.
Would recommend this book to everyone

 Great read

| | See all ruckandmaul's reviews (4)

I'm not even half way through it yet, but this book is a great read about Sir Alan rise from a relatively poor family background to fortune and fame, but not without hard graft and spotting an opportunity when it arises!

 Must read

| | See all LittleUn's reviews (23)

I read a lot of different books (about 2 a month) and this is the best I have read in a long time. I never realised just how much Lord Sugar has achieved during his career, it's a real rags to riches story. Also some excellent laugh out loud momments! Good selection of photos too. Excellent don't miss it.

 Good Book

| | See all Booy27's reviews (2)

I love watching the apprentice and i like lord sugars no nonsense straight to the point approach, i got his book for christmas and was intrigued to see how he became succesful. This book has everything from his childhood, family, businesses, football world, knighthood, becoming a lord and the apprentice. The bit i enjoyed most about this book was his time at spurs and the dealings with terry venables and george graham. i would recommend this book to anyone and at around 12 quid a bargain.

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AuthorAlan Sugar
PublisherMacmillan (United Kingdom)
FormatHARDBACK - 512 Pages
Illustrationscolour illustrations