Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More | Paperback

Released on 01 April 2006

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Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design - whether for a logo, an identity system, an in-depth promotional campaign, or for a magazine that needs to stay fresh and strong month after month. "Graphic Design That Works" looks at examples of logos, identities, promotions and magazine design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

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PublisherRockport Publishers Inc. (United States)
Year2006
ISBN9781592532797
FormatPaperback - 352 Pages
Illustrations600+ illustrations