Crowning the Customer: How to Become Customer-driven | Paperback

Released on 16 February 2005

Author: Feargal Quinn | Format: Paperback

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This title discusses how to become customer driven. Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: the 'Boomerang Principle' (bringing the customer back); how to get the feel of the market place; how to listen effectively to the customer; customer panels; why you should increase the number of complaints; and, how to introduce fun and surprise into business. It is an essential handbook for managers, company directors, employees and students.

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AuthorFeargal Quinn
PublisherO'Brien Press Ltd (Ireland)
Year2005
ISBN9780862789527
FormatPaperback - 160 Pages
IllustrationsIllustrations