5 Interesting insights into the Steve Jobs success storyTim007 | 03/01/2012 | See all Tim007's reviews (4)For anyone interested in business and design this is a must read; what is so interesting about it is the extent to which the ultimate success and triumph of the man was built on a succession of what can only be described as failures; getting booted out of Apple; the NeXT adventure which can only be described as random and the chance success of Pixar; a revelation inasfar as it was based as the man himself admitted on luck and instinct against the conventional business tools he had acquired as a leader at Apple. This last deal really made the man and his subsequent unparalleled triumphs with Apple were based on the philosophy that he was true to in his business career; namely the preeminence of good design in creating products of unimaginable beauty and simplicity. Given this life story and the eccentricities of the man (esp. his quite awful behaviour at times) it would be hard to produce a book that was anything but interesting. At times it does go too deep and descend into areas that are unnecessary and irrelevant as is the wont of biographies of major US business success stories and leaders who are viewed as demi-Gods; but it certainly brings out the chain of events that made the man the success he was, exposes his strengths and weaknesses and brings more life to a story that a story that has become a part of our culture. You cannot ask for more than that.