The plan was simple. Go to America, buy a second-hand car, drive coast-to-coast without giving any money to 'The Man'. What could possibly go wrong? Dismayed by the relentless onslaught of faceless American chains muscling in where local businesses had once thrived, Dave Gorman set off on the ultimate American road trip - in search of the true, independent heart of the U S of A. He would eat cherry pie from local diners, re-fuel at dusty gas stations on remote highways and stock up on supplies from Mom and Pop's grocery store. At least that was the idea. But in a world of 30,000 McDonalds, 13,000 Starbucks, and 4,200 Best Westerns, could it really be done? When did you last see an independent gas station?

Gamely, Dave beds down in a Colorado trailer park, sleeps in an Oregon forest treehouse, and even spends Thanksgiving with a Mexican family in Kansas. But when his classic coast-to-coast trip mutates into an odyssey of near-epic proportions and he finds himself stealing food from the Republican Party in Utah and being threatened by men with guns in Mississippi, Dave wakes up to the fact that his American adventure has spiralled out of control...