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E-shock the New Rules: The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

E-shock the New Rules: The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

Michael De Kare-Silver

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Review

 

"E-shock" and "E-shock 2000" were books that revolutionized the way major retailers and manufacturers look at the strategic opportunities for e-commerce. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare Silver has radically revised and updated "E-Shock 2000" and added a new strategy section - "The New Rules of e-Commerce Success".

Details

 

Michael De Kare-Silver

Palgrave Macmillan (United Kingdom)

2000

9780333946015

Paperback - 352 Pages

illustrations (some colour) colour facsimiles, maps (some colour)

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