Killer Brands: Create and Market a Brand That Will Annihilate the Competition | Paperback

Released on 29 June 2007

Author: Frank Lane | Format: Paperback

Write a review

5 new from €13.29

Also available used from €9.49

Results 1-5 of 5

Sold by: pbshopatPlay | visit our store

97% Positive Feedback  (from 22113 ratings)

Condition: New

In stock | Shipping now

Comment: New Book. Delivered from our US warehouse in 10 to 14 business days. Established seller since 2000

pbshopatPlay

SuperPoints 14 SuperPoints

€13.29

Free Delivery

Sold by: HopeBookstore

95% Positive Feedback  (from 434 ratings)

Condition: New

In stock | Shipping now

Comment: Brand New. Delivery Via Royal Mail.

HopeBookstore

SuperPoints 15 SuperPoints

€14.65

Free Delivery

Sold by: quidbooks

78% Positive Feedback  (from 280 ratings)

Condition: New

In stock | Shipping now

Comment: Brand New Item direct delivery from UK.

SuperPoints 19 SuperPoints

€18.55

Free Delivery

Sold by: CharliesChapters

97% Positive Feedback  (from 29 ratings)

Condition: New

In stock | Shipping now

Comment: Brand new books at wholesale prices from Charlies Chapters Ltd UK

CharliesChapters

SuperPoints 19 SuperPoints

€18.65

Free Delivery

Sold by: PapaMedia

79% Positive Feedback  (from 44 ratings)

Condition: New

In stock | Shipping now

Comment: Brand New, Perfect Condition. May Ship From Overseas, Allow Additional Delivery Time.

SuperPoints 50 SuperPoints

€49.95

Free Delivery

Results 1-5 of 5

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and "Killer Brands"!

customer Reviews

 Average rating (0 reviews)

Rate & Review

Be the first to review this product! | Write a review

Help our customers make the best choices by telling everyone what you think about this product.

Rakuten's Play.com Delivery & Returns
  1. Free Delivery to the UK: within 3-5 working days from dispatch date
  2. Free Delivery to Europe: within 7-10 working days from dispatch date
  3. UK First Class Delivery: within 2-3 working days
  4. UK Express Delivery: next working day if ordered before 3pm

We want you to be happy every time you shop with us, but if you ever need to return anything, we're here to make things as easy and convenient as possible.

If you're not completely satisfied with your purchase, you can return the item to us in its original condition within 30 days of receipt and we'll issue a full refund, or replace the item, if preferred. To return an item, please go to your  order history  page, select the order you would like to return, and follow the simple steps at our online returns centre.

PlayTrade Delivery & Returns

Items purchased through PlayTrade are usually dispatched within 24 hours. Please see individual product listings for more information.

PlayTrade purchases need to be returned directly to the seller. If you wish to return a PlayTrade purchase, please contact the seller through your  order history page.

More Information

Delivery:  To find out more, please read our returns policy.

Returns:  To find out more, please read our returns policy.

AuthorFrank Lane
PublisherAdams Media Corporation (United States)
Year2007
ISBN9781598691238
FormatPaperback - 224 Pages
Illustrationsillustrations