As my first exposure to Lee Child, this couldn't have been a better hook. Since reading this in June 2007, I've now bought the entire Jack Reacher catalogue to date and am working my way through, and loving every minute.
To begin with, I had a little trouble adapting to the style and language of this book, but purely because I'd read an article about Lee Child prior to reading his work. I knew he was a Coventry guy and had spent much of his time working for Granada Television, so when I first started Persuader and was confronted with a style of writing and language more stateside than born and bread American authors I'd encountered, I was a little taken aback and dubious as to his motives. The first page in particular read more like wannabee Western screenwriter in full flow, but it only took me to the end of the first chapter to become fully immersed in it, love it and be persuaded that it couldn't have worked as well any other way.
The story is simple, but clever and detailed and you're with Jack the whole way (this is one of few Jack Reacher books written in the first person). Child manages to make his loveable flawlessness believable and his motives impeccable while at the same time creating bad guys you can't help but hate.
Try it, you won't be sorry.