This shirt is of great quality. I've bought several comic themed or joke shirts from play in the past, and this cotton is of a far superior quality. Its soft, its stylish, its a little bit worn in style, it resembles a affliction quality t-shirt more than the standard heavy starchy fruit of the loom type t-shirt comic shirts often get printed on.
As for the colour as mentioned in the other review, it really depends on the colours of your pc screen. My shirt, is very slightly darker than the pic shown here on play.com, but it is the colour i expected it to be. Really isnt much difference here! It seems to also match the colours of the suit shown in the upcoming film trailer, which is meant to be darker and moodier and so I think the tee is a true representation.
The size is possibly slightly out as the other reviewer said, but I wouldnt call it an entire size. I usually go for medium if i want a fitted tee, and a large if I want one a bit baggy. I got a medium in this, and it is fitted, but has a bit of give around the ribs. If you are usually on the cusp of sizes, the size down would probably be better, due to the print I think a tighter fit would suit more.
As the other reviewer said the print on this shirt is fantastic. Its strong and bold, you can even see the "scales" on the blue and red sections, but the print is never over powering. I'm yet to wash the shirt but I don't think I have anything to fear with the quality of this shirt.
All in all, I would recommend this shirt to any spider-man fan, any fan of the upcoming film, and anyone wanting a great geek-chiq shirt. Its a good price for top quality!