Well 90 quid as an RRP is not accurate, unless I am seriously out of touch. For 30 quid though - can't complain. It's not as thick as I thought it would be, but acts well as a thermal layer under another coat in the freezing cold. Have worn it a lot and the embossed pattern does wear after a time, but I love it as it's comfortable and fits nicely. Not baggy and not too tight.
Its not as thick as I thought it would be. And to say it will keep you warm in the winter might be a bit far fetched. Maybe with some more layers then yes.
I usually have large hoodies and jackets, but I think in this case I may have got away with a medium. The cuffs are quite baggy will let some cold up.
It is a nice hoodie, but you will probably find you need another layer other than just a t-shirt under it to stay warm in the winter.
I bought this because of the £60 saving, and because I wondered what (should be) a £90 hoodie was like. It's a nice warm hoodie that'll come in handy winter time. The pattern you see in the picture is actually sewn on and is not a print job, so it feels quality when you've got your hands in your pockets. Well worth the £29.99 price.