With the 15th anniversary of their first outing in to the movie world (Toy Story) now approaching, it must be with some pride that Pixar continue to demonstrate themselves in a class of their own and hold true to their motto that 'Story is King'. Afterall, how many other movie studios could claim to have not made a single duff film during their lifetime?
Up, as the title may suggest, continues to prove that when it comes to building believable and engaging characters against a rich, heart-warming story - nobody does it better.
The first 10 minutes alone is enough to melt the hardest of hearts without boiling over in to cheap, tacky sentimentality as we see love blossom over a lifetime of magical but everyday shared moments through to that final and most heart-achingly tragic of losses.
From there our cantankerous hero is pushed in to fulfilling the promise he made to his dearly beloved, but sadly departed, wife (aided by his eager but youthful sidekick).
To give any more away would be to spoil the pure, unadulterated enjoyment of letting it flow over and through you. However, it is safe to say that the joy of the ride is every bit as magical as the vehicle in which it is carried out (a house suspended by balloons), and as always with Pixar, you are left wondering why it is that every film can't be as good as this.
I can't leave it without also adding that the 3D is used to great (but sparing) effect. Just study the depth of the early scenes with our sidekick walking home from the cinema over 'ravines' and 'mountains'. Incredible.
A flawlessly and charmingly executed delight from start to finish - go and see it, and expect to be entertained.