Richard Briers (The Good Life) plays Godfrey Spry, who, having been hit on the head in a freak accident ends up with an attention span of 30 secs. As a result he begins to obsess over TV commercials and begins to take advertising claims literally, causing erratic twists in his behaviour and complicating the lives of those around him. Dark funny writing which satirises the advertising industry and a million miles away from a typical Richard Briers cosy comedy.