In one of his best-loved films Elvis stars as Vince Everett, a small-time convict introduced to the music business by his cellmate, a former country music singer who also teaches Vince the guitar. On his release Vince tastes success as a performer but becomes disillusioned by the record industry until he is advised to set up his own label. He is a sensation, but now that he is a superstar will he forget the people who helped to get him there?