Sacha Baron Cohen was initially regarded (at least by myself) to be a slightly-uninspired comedian making most of his barely audible laughs out of the satirical character Ali G.
Amidst his other comedic creations - including the popular Borat - was that of the titular Brúno.
Brúno was a homosexual member of the fashion elite, incredibly open with regards to his sexuality which is where most of the humor arose. Even though this character wasn't especially popular - and seemed to be a one-trick-pony as far as the jokes were concerned - Sacha has chosen him to be the centre of his new venture.
Most modern comedies rely either on a well written script, a well made film or a well chosen cast. Brúno has it all. It literally delivers on every beat, with perfect timing, delivery and substance. Barely five minutes will pass without you laughing uncontrollably or cringing wholeheartedly.
The plot, (which there isn't a lot of since it tends towards the documentary side of filmmaking), focuses on the idol himself trying to become famous in the USA after being effectively ostracised from the fashion scene in his mother Austria.
The exploits which follow are as interesting as they are hilarious. As well as being ridiculously over the top with regards to the situations Brúno finds himself in, each one highlights either the idiocy, ignorance, ridiculousness or stupidity of modern conventions and opinions.
Be it emphasising how fad and trend-based contemporary culture happens to be or stressing the sheer lack of intelligence people can have when it comes to a persons sexuality, Brúno accomplishes everything that Sacha set out to achieve.
This is illustrated to the point of epitome come the denouement of the movie. So as not to spoil it entirely, Brúno essentially does what Brúno sets out to do....at a place none other than an anti-homosexuality ultimate fighting tournament.
The entire film can easily be said to be very important, owing to the messages it conveys. It shines a light - albeit a humerous one - on the more taboo subjects in society that we seem to denounce as being taboo or wrong, and forces us to re-evaluate such unfair opinions.
I can't recommend this movie enough (at this point, it's still in theatres) and is worth every penny you happen to pay in order to watch it.
Better than Borat by a thousand miles, which in my opinion, is saying something.