This DVD tells the inside story of Irv Gotti and his record label's meteoric rise to world dominance from its early days up to arguably its finest hour in 2002

Since he first rose to prominence in the late '90s as one of the most sought-after producers of hit singles and albums, Irv Gotti has established himself and his franchise empire Murder Inc - nowadays abbreviated to just The Inc - as one of the most successful hit-making operations in the world.

Every bit as influential a figure in the field of crossover rap as fellow superstar producer Dr Dre, Irv Gotti's midas touch has given several international stars their biggest career hits. They include Ja Rule, Jay-Z, Ashanti, Fat Joe, DMX and J-Lo. Gotti's activities and alliances outside the studio have served to keep him very much in the media spotlight and in newspaper headlines around the world. These include public feuds with archrivals the G-Unit, an investigation by the FBI and allegations of criminal activity.

As well as the charismatic boss man himself, this dvd features a wealth of music from the stars of his label. In addition to Ja Rule and Ashanti, it includes memorable contributions from its select stable of up-and-coming rap talent

Music Videos:

1. Ja Rule (feat. Ashanti, Vita & Charli Baltimore) - Down 4 You
2. Cash Money Click - Get The Fortune
3. Ashanti - Foolish
4. Ja Rule - Holla Holla Remix
5. Cadillac Tah feat. Ashanti - How A Thug Loves
6. Vita - Vita, Vita, Vita
7. Dave Bing - Somebody
8. Ja Rule feat. Vita & O1 - Fast And The Furious