• Hello,Welcome to Play.com.  . (Not youSign in?) | Register
  • 0 SuperPoints
  • Your Account
  • Help

Sony KDL-40W5500 Bravia W Series 40 inch HD 1080p Freeview LCD TV

Released on 25 March 2009

Manufacturer: Sony

4.0 out of 5 (11 customer reviews) | Write a review

No Listings are available for this product
The ultimate home cinema experience.
Quite simply innovation at its best: This TV is a keeper. Available from 32", the W5500 delivers the next generation in picture excellence with unrivalled depth, richness and clarity. What's more, you can connect to your favourite digital devices for total entertainment.

Upgrade to luxury seats
Experience picture so fluid and life-like, it's like seeing a movie from the best seat in the cinema. Viewing is smooth and sharp: you won't get any blur. There's something to keep the whole household happy.

Great pictures, great looks
Slim, elegant and ultra cool, an updated draw the LINE design concept conveys just how stunning this TV looks. Accented by a subtle half mirror ornament, the deep piano black finish creates an effortlessly contemporary look to flatter any living space.

The centre of modern living
World time, music, photos and films - whatever you want to look at, you can do it all with the built-in home networking technologies.

Watch TV, movies and games in superb High Definition detail with 1920 x 1080 pixel resolution

View fast-moving images, such as sports or action movies, with life-like smoothness and sharper detail thanks to Motionflow 100Hz with Image Blur Reduction technology

Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer-to life tones with BRAVIA ENGINE 3

Enjoy vibrant pictures on screen with optimal colour purity with Live Colour. You can select one of the four options, Off, Low, Mid, and High, to adjust colour vividness for optimal image quality.

Experience deep blacks even in the darkest scenes with the Advanced Contrast Enhancer

Easily switch the picture and sound settings to best suit what you're watching with one-touch Scene Select on the remote control for the most atmospheric, dynamic and realistic results.

With a variety of Eco Settings including the Light Sensor to automatically adjust screen brightness depending on the ambient light levels in your room, we can help you to reduce energy consumption and be friendly to the environment

If you enjoy watching films, then this TV is the one for you - view movies exactly the way the director intended with 24p True Cinema

See the most crisp and clear pictures even with analogue signal thanks to Intelligent Picture

When you are not watching TV, turn it into a digital picture frame with Picture Frame Mode. Fill the black hole in your living room by using your TV to display your own pictures or the pre-installed images
  • Product Tour

  • Click to learn more about the Sony W5500
  • Main Features:
  • Screen size: 40" Widescreen
  • Resolution: HD Ready 1920 x 1080
  • Freeview Digital Tuner
  • Specifications
  • Product Description: Sony KDL-40W5500 - 40" LCD TV
  • Dimensions (WxDxH): 98.7 cm x 9.3 cm x 63.8 cm - without stand
  • Weight: 18 kg
  • Colour: Piano black
  • Digital Television Certification: HDTV 1080p
  • Display Format: 1080p (FullHD)
  • Input Video Formats: 480p, 720p, 1080i, 1080p, 576i, 576p, 1080/24p
  • 100Hz
  • Video Interface: Component, composite, HDMI, S-Video, SCART
  • PC Interface: VGA (HD-15), USB
  • HDCP Compatible
  • TFT active matrix
  • LCD Backlight Technology: Wide Color Gamut-CCFL
  • Progressive Scan
  • Image Aspect Ratio: 16:9
  • Digital TV Tuner: DVB-C, DVB-T
  • Analogue TV Tuner: PAL, SECAM
  • MPEG Decoder: MPEG-2
  • Multi-channel Preview: Picture-and-picture (PAP), picture-in-picture (PIP)
  • Features: Auto noise reduction, DLnA, Advanced Contrast Enhancer circuit (ACE), AppliCast, BRAVIA ENGINE 3, Live Colour Creation, Motionflow, BRAVIA Sync Function, XrossMediaBar
  • Sound Output Mode: Surround Sound
  • Speaker System: 2 speakers
  • Built-in Decoders: Dolby Digital
  • Stereo Reception System: NICAM
  • USB Port: Built-in
  • Infrared Remote Control

customer Reviews

 Average rating (11 reviews)

 Unbelievable TV at unbelievable price!

| | See all nobbyskywalker's reviews (1)

1st and probably last review I ever do. This is first and foremost a fantastic TV that you can't even buy in the shops yet. I really can't fault the picture or sound. 100hz, 100,000 contrast, Bravia 3 engine...........Secondly the price is amazing. I've bartered in advance down Tottenham Court Road and couldn't get a price anywhere near £1000 let alone £949. This really is an amazing price and TV! BUY BUY BUY

 Stunning TV at this price

| | See all PrabSingh's reviews (18)

Just upgraded from one of the first samsung 40 inch lcd 1080p televisions to hit the market and I certainly made the right choice. This TV is superb. Upscaled dvd's and blu ray are stunning. Freeview provides a very solid picture and the menu system is very good. No backlit issues as described by 'What hifi magazine' (i think they are a little biased). All in all definately would recommend. Well done Sony.

 This is one othe best T.V's out at the moment

| | See all TarantinosHeir's reviews (62)

When i was looking for a T.V. i knew i wanted something that was gunna give me the full HD but you really need to pick the T.V. with the right engine and when i bought this it really didnt dissapoint!

Because the sony's have a Bravia engine dedicated to making the sony picture better than most other brands, you get such a refreshed picture and with the 100 HZ its makes all the bluerays run so smoothly. When i play my ps3 games on it they look so detailed i cant actually say a bad word about this T.V.

If your thinking about getting a full HD television get this it deffinitly wont dissapoint you and the fact that you get a 3 year warrently with this deal makes it an even better buy cos you have to dish out another 300 pounds in some shops for that kind of warrently.

Brilliant T.V.


| | See all TrickyVici's reviews (1)

Like the last reviewer, CANNOT get a better price anywhere else on net or in shops, We'd been afer the 40W4000 and couldn't get it, glad we couldn't as this is a fantastic TV, pic n sound quality is Ace. and the price includes a 3 yr warranty....easy to set up and use.

 Cracking telly for the price

| | See all severin's reviews (3)

This is a great TV for the price. I read all the review comments about back light issues and mine has none at all.
The freeview picture can be a little bland at times, if you don't watch hi-def get a Samsung as they have better freeview images, but otherwise this tv performs well in all other areas and has a good black level.

Rakuten’s Play.com is an online trading platform which enables third party sellers and buyers to negotiate and complete transactions via its Website. Rakuten’s Play.com is neither the buyer nor the seller of any items sold via its Website. Accordingly, Rakuten’s Play.com is not a party to the contract for sale between a buyer and seller and is not responsible for fulfilling and delivering orders, handling returns or processing refunds for purchases made.

The relevant seller’s terms and conditions apply to delivery, refunds and returns of any items sold via Rakuten’s Play.com. If you have specific questions, about a sellers delivery policy, returns policy or the return or refund of an item you should contact the relevant seller directly. You must comply with the seller's return policy in order to be eligible for any possible refund from the seller.

Whilst we have no obligation to mediate or to enforce or execute fulfilment of any contract, we want you to have a safe shopping experience and may intervene in certain circumstances to resolve an issue, in line with our FairPlay Guarantee. Please see our User Agreement for details.

Important Warning: It is your responsibility to check a seller’s delivery and returns policy prior to confirming an order.