Sony Bravia S Series 37 inch 37S5500 HD 1080p Freeview Widescreen LCD TV

Released on 31 March 2009

Manufacturer: Sony

5.0 out of 5 (5 customer reviews) | Write a review

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Smart, affordable HD Picture Quality.

Soak up the BRAVIA HD picture experience with stunning clarity, depth and definition. This smart, simple and budget-conscious TV saves energy too with a number of built in eco-settings. Powered by the BRAVIA Engine 2 processor, it delivers superb picture quality with vivid colours and sharp edges with incredible depth and detail. And for true versatility, USB connectivity allows playback of both music and photos directly through your TV.


Superb viewing experience
Watch your favourite soaps or movies in crystal clear detail. Affordable without compromising on quality, this TV offers a Full HD experience that means you don't miss an inch.



Get connected - it's not just a TV
Experience the difference. Turn up your top tunes or show off those holiday snaps in a slide show on the big screen. Simply plug in your digital camera or insert any mp3 or USB-enabled device and start enjoying cool connectivity.



Smart design
The S5500 Series' draw the LINE design goes one step further, by contrasting texture and form to create this simply elegant BRAVIA TV.

  • Product Tour

  • Click to learn more about the 37S5500
  • Superb picture quality:
  • Watch TV, movies and games in superb High Definition detail with the 1920 x 1080 pixel resolution
  • Powerful technology:
  • Experience incredibly clear and defined images with BRAVIA ENGINE 2 picture enhancement technology
  • Cinema-like movie:
  • 33000:1 dynamic contrast ratio ensuring deep, cinema-like blacks and 24p True Cinema- view movies exactly how the director intended.
  • Easy to switch settings:
  • Easily switch the picture and sound settings to best suit what you're watching with one-touch Scene Select on the remote control for the most atmospheric, dynamic and realistic results
  • Connect and play:
  • Three HDMI inputs make it simple to connect to High Definition sources such as Blu-ray Disc and PLAYSTATION
  • USB Music player:
  • Share your favourite photos and music on the big screen with the easy-to-use USB Photo Viewer and Music Player
  • Integrated Freeview:
  • Watch digital TV with the integrated standard definition digital terrestrial tuner (MPEG-2, also receives analogue)
  • Top Features:
  • Sony Bravia S Series HD 1080p TV

customer Reviews

 Average rating (5 reviews)

 Really 4 and a half!

| | See all partylikeits1990's reviews (1)

I bought this TV as a replacement for my old samsung 26 LCD. SInce seeing it on play i was convinced i wanted a Sony due to the perception of better quality and picture etc etc.

This is a fine piece of Sony. Its much better built than my old samsung and just as easy to set up. Sky HD and PS3 look amazing in 1080p. This is not the best 37 tv around and as I have read from other sources the sony makes a very good upgrade or good starter for the first time buyer. However nothing comes close to this amount of tv at this price point.

However the only niggle is the in built in speakers are shocking if asked to deal with anything than day time television. The best way to avoid the horrible rattle of over loaded speakers, is to lower the bass as low as possible and tweak the treble.

All in all i looked at all its competitors and still went with the sony and am absolutely sold on it. A fine television that compliments your HD needs.

 Spot on!

| | See all rallynut's reviews (2)

1080 on Ps3 and Sky HD lookes so crisp!! The standard picture setting looks spot on to me!
Only slight thing is delay on switching between different inputs (but i think this might be as in power saving mode)

 Should I?

| | See all Chewns's reviews (1)

I'm seriously considering purchasing this TV, but wanted some advise from those already have it. My current 720p Samsung Series 4 really struggles with motion blur even on Blu rays played on my PS3- especially on face detail, even on my copy of Braveheart. This can't be allowed to continue, can you advise how the Sony handles fast moving sceens??Cheers

 EXCELLENT!!!

| | See all Camel20's reviews (1)

I bought this on the amazing 70%sale. Its absolutley brilliant, the picture the sound quality. The only niggly thing I picked up on that on the remote control it has no tele text button BUT that doesnt make it a bad tv. I'd recommend this to anybody who wants to buy a quality LCD tv on a great budget!!!!

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  2. Free Delivery to Europe: within 7-10 working days from dispatch date
  3. UK First Class Delivery: within 2-3 working days
  4. UK Express Delivery: next working day if ordered before 3pm

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