I looked for a LCD for weeks and decided to go with the Panasonic L37S10b37 and I have made the right choice.
The picture quality is fantastic and Sky+ could be HD it took me 30 mins to calibrate the right colours but when you get it right its amazing.
I also ordered a Blu ray DMP-BD35 Blu-ray Player and again the quality is fantastic can not recommend the two enough.
The picture on normal DVD upscales to 1080 and it is very close to Blu Ray in terms of quality. I watched Iron Man tonight in Blu ray and the picture and sound was mind blowing.
The price of the TV is a must I went into my local store and they wanted £899.99 for this same set so its a real bargain.
The sound is ok for a LCD TV its not great but I have a 5.1 surround system so will only use TV sound now and again. Don't let the sound put you off as most LCD screens are a little lacking in the sound dept.
This is my first review I have written on here so goes to show have pleased I am with the TV.
There are lots of settings for the picture and these are really easy to navigate and calibrate. The contrast is very deep and crisp.
This TV scored 5 stars on what hifi and can see why if you buy this you will be very happy.