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Fujifilm FinePix X10 / 12MP / 4x manual zoom lens (28-112mm) / 2.8 inch LCD / Digital Camera / Black

Released on 29 September 2011

Manufacturer: Fujifilm

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  • Standard delivery estimate: 3rd Nov - 5th Nov
Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm), characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100: the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10's stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Newly-developed F2.0 wide-angle and F2.8 telephoto, bright FUJINON 4x optical manual barrel zoom lens
The X10 features a newly-developed high-definition Super EBC (Electron Beam Coating) FUJINON lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.

With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily. In addition, the camera's power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities.

Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens
Fujifilm's engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor. The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models3. This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.
  • 12.0 million pixels
  • 2/3-inch EXR-CMOS image sensor with primary colour filter
  • Fujinon 4x optical zoom lens
  • f=7.1 - 28.4mm, equivalent to 28-112mm on a 35mm camera
  • F2.0 Wide) - F2.8 (Telephoto)
  • Lens construction of 9 groups 11 lenses (3 aspherical glass moulded lenses included)
  • Manufactured from strong, yet lightweight, die-cast magnesium alloy
  • SD/ SDHC/ SDXC(UHS-I) memory card

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