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Fujifilm FinePix AX550 16MP 5x Optical Zoom 2.7 inch LCD Screen Digital Camera (Red)

Released on 27 June 2012

Manufacturer: FujiFilm

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The FinePix AX550 from Fujifilm combines a good all-round feature-set with affordability, and is perfect for beginners who want a simple point and shoot digital camera. Feature-packed ; The 16 megapixel AX550 boasts a 5x Fujinon optical zoom. The excellent resolution sensors and top quality Fujinon optics combine with the high sensitivity settings (to ISO 3200) to deliver sharp, clear images whatever the shooting conditions. The AX550 also features Fujifilm's Digital Image Stabilisation technology to compensate for image blur caused by hand shake or subject movement, this will ensure you always get great pictures. Shoot and share ; The FinePix AX550 can capture stunning 1080p HD photos and 720p HD movies, allowing you to show off your best pictures and videos to family and friends, on any HD ready television* (or home PC). *To connect to an HD-ready TV, you will need an HD Player (HDP-L1) (sold separately) Intuitive features ; Automatic Scene Recognition mode (SR Auto) intelligently detects your scene type and shooting conditions, and is able to optimise the camera's focus, exposure and white balance to achieve perfect results. So whether you're photographing your beautiful garden or the kids on the beach, you will get flawless photos at the press of a button Can't find what you're looking for? ; If you have ever struggled to find the photo you are looking for on your camera, then this will be your saving grace. All Fujifilm cameras benefit from a Picture Search feature which allows you to find all images taken in a particular scene mode (e.g. Portraits and Landscapes) ensuring it is much faster to navigate through the photos on your camera to find the one you are after. Face Detection and Automatic Red-eye Removal ; Great group photos can be challenging to get right when you are trying to make sure everyone looks good. Fujifilm's Face Detection feature takes the hard work out of it, by ensuring that the camera settings are optimised for focus and red-eye removal, on all faces detected. Get creative ; Use the Motion Panorama mode to take impressive snaps of your favourite places and fill your walls with pictures your family and friends will admire. This mode allows you to stitch three photos together to create one stunning panoramic image, perfect for wide landscapes, tall buildings or large groups of people.
  • 16MP CCD Sensor produces high resolution movies and photoes, perfect for enlarged prints
  • 5x Fujinon Optical Zoom allows you to get closer to the subject everytime
  • 2.7 Inch High Resolution 230,000 dot LCD Screen makes composing and viewing images really easy
  • Motion Panorama Mode allows you take seamless stretch photos of great landscapes
  • Scene Recognition Auto, the automatically camera knows which settings required to achieve the best image

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