Excellent and, in terms of quality, at a price lower than you'll find anywhere else. The picture reception you get through this wire is superb and the upscaling to HD really works. I bought one before from somewhere else for the same price, this wasn't gold-plated, and the picture did not work on any of the HDMI up-scaled modes - it jumped continuously. The shop tried to blame the fault on my DVD player but I bought this and it worked like a dream.
Only thing I must mention is, when watching DVDs via this cable, the sound cuts out for a few seconds about ten to twelve times throughout a two hour movie. However, I really don't know if this is down to my cheap DVD player or has something to do with the wire. Nonetheless, this is far more bearable than the picture I received with my original HDMI wire and should not put you off this great value product.