Bought this TV based on positive reviews and price, specifically for Blu-Rays and PS3. Check out trustedreviews and avforums.
I was not disappointed. It really is a great TV.
Sound is better than I expected as well.
37" is a lot bigger than my last TV but it doesn't dominate the room at all. The borderless design helps.
I will say that to get the best out of it you do need to sit directly in front of the TV. Viewing experience tails off the wider you go. A common LCD issue. Not a problem for me though.
Ordered it from Play on Wednesday, delivered Friday. Very happy all round.