I bought a couple of these to tidy up the AV setup on my TV stand. As I have a glass stand that that isn't too tall, these 1m cables are perfect for connecting TV to AV Receiver then Receiver to games console and bluray player without excess cabling to tidy.
As for the cable itself, it is very high quality. The connectors on the ends are gold plated and feel solid and the cable itself has a fabric finish which makes it feel very sturdy and much more premium than the price suggests.
I am a bit of an audio and videophile but I don't believe paying 50 quid for a HDMI cable makes any difference. In my mind that is a rip off. As proof, I tested the cables on a friend's system who swears by paying upwards of 50 quid for his HDMI cables and there was no difference between these and his very high priced branded cables.
I can't recommend this cable enough. You may wish to consider a longer length if you haven't got a compact setup but the quality of the cable is brilliant, much more of a premium feel than the price suggests, considering for the same price you get a very cheap plastic looking cable from the supermarkets.