Panasonic is pleased to introduce the new Lumix DMC-LS75. Successor to the award winning DMC-LS2, the new addition is stylish, sophisticated and packed with features. The 7.2-megapixel DMC-LS75 offers a whole host of features while remaining inherently easy to use making these highly portable cameras perfect for everyday photography. These compact cameras run on two AA batteries, making them convenient and ideal for taking on holiday..

3x Optical zoom inside a compact body
The Lumix DC Vario lens, with 3x optical zoom allows photographers powerful magnification of images. It comprises seven elements in six groups, including three lenses with a combined three aspherical surfaces, and delivers outstanding optical performance. Furthermore, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.5x by using the centre part of the CCD. This powerful zooming function allows you to easily capture and magnify distant subjects.

Both the DMC-LS75 and DMC-LS60 include an all new Easy Zoom feature which shifts the lens instantly to full 3x zoom power at a single touch of a button, with a second touch, the lens is shifted to 4.5x (4.1x LS60) by activating the Extra Optical Zoom function.

Clear pictures, even when the subject is moving!
Panasonic was the first manufacturer to have successfully incorporated Optical Image Stabiliser (OIS) into its compact cameras - a feature strongly appreciated worldwide and now considered to be a standard requirement of photography. O.I.S minimises the jitter from shaky hands that causes many photos to look blurred by shifting the O.I.S lens unit to keep the optical axis aligned straight against the CCD, this ensures images are captured with supreme clarity and sharpness