Like many other people I decided to look into HDTV's before I bought one, and I was well impressed with what I seen and heard about this particular t.v. (Reviews from play.com also helped).
Setting up wasn't a problem at all and the auto tuning was a breeze. Standard definition through a high definition t.v. was a concern I had when considering buying a HDTV. After setting up the t.v. I seen the quality and wasn't impressed with what I saw but after playing around with the menu settings (Movie mode I found looked better) the picture quality increased a lot.
Blu-ray movies and the play station 3 are meant for HDTV so you can imagine the quality is fantastic, Also I played the Blade runner final cut DVD through my PS3 and the quality is really good so know need to rush out and replace your DVD's just yet. One thing I will say is be careful with what size screen you buy and consider how close you will be to the screen, the bigger the screen the further away you will have to be to truly appreciate the T.V.'s quality.
The true surround sound is really good. Obviously not as good as high spec, high priced surround sound but it's not bad when you consider you cannot even see the speakers.
I was wandering about warranty so I phoned play.com and was told the warranty is 28 days with play.com and a further 12 months with the manufacturer, just in case you guys were wandering yourselves.
Basically this a fantastic purchase for a great price, you will find this is the cheapest place you can buy this t.v. so what are you waiting for!