For consumers wanting a technology packed HD1080 LCD and that have access to HD1080 content (BRAVIA Engine EX).
40" Full HD W3000 LCD Sony BRAVIA TV features stunning 6.2 Mega Pixel High Definition resolution, BRAVIA Engine EX picture enhancement, Live Colour Creation for vibrant and natural colours, 24p True Cinema for the most realistic movie experience and 3 HDMI inputs
The BRAVIA W-Series LCD TVs are HD1080 and come fully loaded with technology. featuring ultra high dynamic contrast up to 16000:1 ensuring you don't miss any of the details. BRAVIA Engine EX works to maximise the potential from any signal, including HD. Whilst S-Force Surround Sound gives you the closest experience to surround sound without a 5.1 speaker set-up giving the best sound you can get from a TV without using a Home Cinema system.

6.2 Mega Pixel resolution from Sony's 10 Bit Panel for stunning picture quality
BRAVIA Engine EX for ultra-enhanced picture clarity and definition
Live Colour Creation and x.v.Colour technology producing vibrant colours the way nature intended them to be viewed
24p True Cinema for an authentic cinema experience in the comfort of your own home
Photo TV HD technology for viewing high-resolution digital still photographs in optimal quality
S-Force Front Surround for stunning full surround sound effects from only 2 front speakers
Voice Zoom feature for altering the volume of voices without changing background volume
BRAVIA Theatre Sync enabling you to operate your TV and entire home cinema system by pushing one single button
HD 1080p compatible to display High Definition signals in breathtaking quality, i.e. Playstation 3, Blu-Ray, etc.
3 x HDMI inputs for easy connectivity - 2 on rear, 1 on side
Built-in Digital TV terrestrial tuner (also receives analogue)
Audio Description compatible allowing for blind or partially sighted people to follow television programmes (available in selected countries)