Panasonics VIERA technology converts standard definition signals from TV programmes and DVD movies to 1080p high-definition signals. The result is reproduction of images faithful to the original, with superb detail and subtle picture nuances intact. It also analyzes each scene and adjusts the picture accordingly to assure optimum brightness. In a bright scene it enhances picture sharpness, while in a dim scene it helps reproduce crisper, deeper blacks. The HD Optimizer detects and removes the kindof noise unique to digital video signals. Analysing every scene and applying the level of noise reduction most suitable for each, helping to bring out the full image quality of high-definition sources. Thats why HD images are so clear, detailed and beautiful on VIERAs large screen.