Panasonic is pleased to introduce the 8.1-megapixel DMC-FS3 with f2.8 Leica DC VARIO-ELMARIT lens with 3x optical zoom (equivalent to 33mm to 100 mm on a 35mm film camera) as a member of Lumix FS series. The FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures.

The DMC-FS3 features the iA (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects a human face to set the focus and appropriate exposure for it automatically. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. The DMC-FS3 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact. The Easy Zoom feature shifts the lens instantly to full zoom at the touch of a dedicated button.