Ive seen many lcds from many manufacturers , i own a Sony s3000 myself, i waited for some time to get that perfect TV, i skipped the w3000 as it had few issues, now that i have this TV I'm blown away with its performance, the blacks can easily rival most off the plasma in the market, there is no backlight bleed, no clouding issues like many other sets on the market. The SD picture quality is good nice vibrant colours, good detail. blue ray will blow you away picture is so detailed and sharp, whites are just as good as the blacks, Call Off Duty 4 on the ps3 is brilliant no motion blur to report and no input lag issues. Overall this set is probably the best LCD on the market and it is under £1000, i think that bravia engine 2 is a big improvement over the old engine. The only TV i would consider 2ND place would be the Panasonic LZ85 which is was considering to buy.