I have always liked creative, my previous MP3 players have been Creative and each time they become better and better.
Don't go for IPOD, the battery quality is rubbish plus you feel obliged to purchase all your music from I Tunes.
It is very small and compact in a stylish way, the buttons are easy to use.
The PC Interface
I have found the Creativecentral interface that you upload on to be rubbish. It is nothing like the easy to use previous versions and for some reason it doesn't upload any album art?
If you use windows media player you are sorted, all your album arts are imported.
Love the sound, you can really tell the difference using the X-Fi, you can hear music that you would have never heard without this use.
Video it great, the video convertor is pretty limited and seems to have a problem converting AVI & Windows media, if you have it use Roxio or a simular program to convert
Sd card slot included, which takes SDHC and standard SD cards, bonus
Overall i am incredibly satisfied with my purchase, i have had no problems so far, pure quality