I was contemplating for over 3 weeks whether to buy this tv or not. I'm a student, so cash is always tight, but I needed a good HD tv for my PS3. Well I really wish now that I had bought this straight away!
Because I waited so long, Play seemed to run out of stock, saying that it would take 4-5 days to be dispatched. I decided to buy it from another site, and obviously lost out on the fantastic warranty deal, but still got it cheap. Anyway, as soon as it arrived, I saw that it was packaged very well, like all Sony products are. Out of the box, you get the usual stand, remote, batteries and booklets etc. Attaching the stand to the tv is a piece of cake using the 3 screws provided. By the way, the stand is excellent, allowing the screen to be swivelled and providing excellent viewing angles (invaluable when space is limited).
The picture on this tv is incredible. I had a 36" sony crt tv, which i feverently defended, always saying that even HD couldn't beat its crispness and detail. Well...... this tv blows it's socks off and it's not even 1080p!!! The detail is incredible. Please do it justice by playing a blu-ray disc or next gen console game on this tv. Don't judge it by running an SD channels on it. (Btw, there is a built in freeview tuner, but I haven't had a chance to use it).
The sound is excellent. The two speakers below the set provide very clear sound. It's crisp when required, but also has bass. I DO recomment investing in a home theatre system though, if you're going to use this tv in a living room. I might as well just put it out there that this tv has virtual dolby surround sound which kind of mimics the effect of an actual surround sound system.
The finish of the tv is very sexy. Although it's not the greatest looking tv on the market (I love panasonic's styling), it has a very nice piano black finish, which complements the PS3. This shiny black is now the norm for tvs, as silver is not out of date. It'll look good in any living room. It's not the thinnest tv set, but mounted on a wall it looks very good.
To conclude, this is an excellent tv for the price. You won't get a better tv, made by a better brand for cheaper than this. Trust sony, they know their stuff. There's no other manufacturer I buy things this expensive from. Couple with the fact that you get a 3 yr extended warranty, YOU CANNOT GO WRONG.
To the people that are giving this set 3 stars for finding out that it's not 1080p... please stop. It's hasn't been claimed that it is 1080p. Look at the description, which clearly states "1366x768".... which means 720p. There is an AUSTRAILIAN sony tv of the same model number (KDL-32V4000) which is 1080p, but this ain't it.