4.5 Pogo Printer Paper pointlesslable | 29/04/2012 | See all pointlesslable's reviews (1) I love this product and I did a lot of on-line research before buying what could be considered a gimic. Through this research I have found that the "best before date" is required by European Law on this product. But Polaroid have confirmed that the paper if kept in correct conditions does not expire.I love the retro look of the colours on the prints, so don't expect professional quality. And great value for money a little over 14p a print if you shop around. And the fact that its sticky backed paper was a stroke of versatile genius.