Very much worth the money. Highly recommended. I use the 8GB Ultra card with my Nikon D300 SLR with great results. Gives over 1K pictures on Fine JPG mode and approx 300 on TIFF or RAW mode. It handles multi shot mode very well with fast download speeds to the PC via the PCs onboard card reader. Now just waiting for the 16GB to come down in price (if you are listening Play)! Whilst I wait I will be investing in a second 8GB Ultra card.