Got these yesterday and so after spending nearly two days using them I can say I am very pleased.
Play's service was good as usual, they were delivered the day after I ordered and I received them 5 days later all in perfect condition.
As for the earphones, I'm no audiophile but I know good earphones from bad and these are definitely on the good side.
Sound quality is nice, clear, with good bass and are fairly good at cancelling noise. I've tried all the buds and they fit well. Also the flat cord is a nice touch and doesn't get tangled easily.
The only cons would be that it can get a little uncomfortable after long use as it pushes very slightly against the back of my ear and the cord wont stay straight and, from what I can describe, makes these small "loops". These two are very small cons and its most probly just my ears and the fact that they are still new.
All in all these earphones are definitely worth the price, on par with my old sennheisers I reckon!