This is NOT a legitimate JD lighter. It's a non-brand, cheap, basic zippo-style lighter with a JD sticker on.
My friends laughed at it, so I've pealed the sticker off and now have just a cheap, plain black lighter.
For the price (less than 3 quid) it's alright, but this does not make it acceptable that the description of the lighter is not accurate.
I bought this with the knowledge that I would be getting a Jack Daniels Petrol Lighter. It was cheap, may be too cheap! And I was right. It's just a standard black lighter with a Jack Daniels sticker over the front. I wasn't impressed at all. May be that's how all of these lighters come? I wasn't aware as I've got a few lighters with the logo part of the ligher itself, but this design is simply stuck on the front and not that good of a job either. I would refund if it wasn't so cheap.
In terms of performance, it does the job.