I was really looking forward to this arriving as I had been searching for a decent priced one for a while, they seemed to be a bit expensive on ebay. i was really excited when i opened the package and saw i had a pink one! just what I wanted.... my excitment lasted about a minute, it sounds nothing like bubblewrap, it feels nothing like bubble wrap and I could hardly hear it :( except when it made a sound like a door bell :(

had mine for a while but still love it! its really addicting and sounds alot like bubblewrap and every 100th time its popped it makes a little noise! its awesome!

You can't hear the popping sounds, Waste of money simple as that..

Having read about this item and the stir it was causing in Japan I was eager to get my hands on one, but what a disappointment.
I have pressed the plastic buttons about 6 times, it did not feel like bubblewrap at all.

Ye i like the keyring and i think its an awesome idea, but it doesnt really sound like bubble wrap popping =( thats all i wanted it for really lol.

To describe this trinket as a stress-relieving gadget would be bordering on libel. Firstly, it isn't a stress reliever - in my opinion. Secondly it cannot really be described as a 'bubble-wrap simulator'. It does, after some time, when the buttons are malleable, just about remind the user of bubble-wrap, but its pull is the addictive 100 presses and noisy bit aspect. Cool and addictive Japanese toy that is probably worth a tenner - so the Play pricetag is justified. One of those bits of kit you'll have a laugh with, stick it in a drawer and find again in ten years when the batteries have gone, and then you'll get some new ones and get popping again. Despite my negative overtones, it's a quirky fun gadget.

I found this product a bit of a dissappointment if I'm honest. Although it is still quite funky and the buttons feel quite realistic the sound is not in the slightest bit realistic and a bit of a let down.

A good, fun and addictive device this. The noise made by the unit is a little naff as the click of the actual bubbles is as loud and it takes 2 batteries not 1.

Thought it was rubbish for first few mins and thought i'd wasted my money but then couldnt put it down and neither can my friends so it's a winner in the long run.

A cool, quirky little gadget thats the perfect gift for the person that has everything. Loads of fun, its so addictive trying to get to the sounds! Well worth the money.

I was a bit unsure if this would be as good as the real thing! Could pressing buttons be equally as pleasurable as popping little air trapped plastic.

Well in short, It is! this is an ace bit of kit, and reasonably addictive, not once have i justed pressed it once. Everytime i will go for the hundred pop's to be rewarded with a quirky sound.

well worth the £7.99, a good buy, improvements could be made to the chain, not that mine has broke, it is just a bit cheap!