I have to admit, playing Beta at first I wasn't overly impressed. Mostly down to connection issues. But playing the game off peak, I had a blast! Staying hooked until all of a sudden it was 3am!
I've played Open Beta for about 10 days and just started to enjoy it more and more. Space combat needs your full attention, you have front, back, left and right shields key to beating opponents is down to:
a) Keeping your strongest shield facing them.
b) Diverting shield strength to facing side.
You do get a feeling you're in the Trek Universe when in space combat. Although I will admit for the most part I was playing Beta, the ground game always felt more of an after thought on the Developer's side.
Character Creation is one of the best I've seen with 10's of thousands possible combinations of characters (At a guess).
You're also able to add a personal touch to your ship, in beta you had 3 templates and you could use any variation of 4 components to build your unique look via Saucer Section, Warp Nacelles, Pylons and.... I forget what 4th was! You're also able to change the surface of ship from various textures, change ship's windows and it also comes with a good amount of paint patterns you can colour from a pretty large pallet.
I didn't scratch the surface in beta I do feel, but I cannot wait until I get the full game to start clawing away at it.
Highly recommend it however I'm only giving it 4 stars because I think the away missions could be a bit more varied. But I think that could change over time.