A MMO that isn't set in a fantasy world is unique enough, but the new game from the creators of Age Of Conan is looking to reinvent the whole genre.
The engaging storyline that ties all these elements together is one of The Secret World's best features. The game's creative director is Ragnar Tornquist, of Norwegian developer Funcom. He's best known for his work on adventure games The Longest Journey and Dreamfall, and here again demonstrates a knack for making even the most absurd plot point seem plausible and enjoyable.
The back story to the game may sound generic - it basically comes down to a battle between ancient forces of good and evil - but the use of urban legends and Fortean myths adds some X-Files style spice that makes the whole thing feel genuinely fresh and unique.
In Short: Some truly innovative ideas that all MMOs would do well to take notice of, but they and the intriguing narrative are wasted on the tedious and derivative combat.
Pros: A well-realised game world with an interesting back story and good writing and voice-acting. Character customisation is deep and innovative. Impressive graphics.
With all this I love this game!