Firstly, let me say, having played World of Warcraft since released and loved every second, I was dubious about buying another online MMO. Especially so soon after purchasing Cataclysm. However, I am VERY glad I did. Cross Warcraft with Comics, a console game method of story telling and a hack and slash beat em' up, and you get DC universe.
DC Universe is the first in a line of many Action MMOs to come (GW2, TERA, RIFT) and I was not in the least bit disappointed.
Graphics
Visually, this game is astounding, nothing comes close in the current MMO world. The characters are well textured and the massive open world is phenomenal. It is run on a hyped up version of the Unreal 3 engine, which means great graphics and not insane minimum specs.
Customization
One word, woah. The things you can do with your character are endless. During character creation you can change Gender, body hight, type, skin (there are some fun ones here, like reptile and other animals). All your clothes, all your powers, all your weapons. AND to add to the already ludicrous choices, you collect more in game! Things called "styles" where if you don't like the look of your current gear, simple change the look to something else, as long as you have previously collected that "style", its a fantastic system that makes it so your character is just how YOU want it to be. On top of looks, each character depending upon "power" has 3 talent trees, A, B and ICONIC POWERS,, so really 2 talent trees and a choice of kick-ass other super heroes powers. You can even choose to run lightening fast, leap tall buildings or fly!
Gameplay
This game plays NOTHING like you've played before, it is essentially a point and click hack and slash, except you can also target for things like powers, crowd control abilities, or even throwing a cow or tractor. Combined with the brilliant method of quest development, upon starting you have your quests and although you can zip around accepting side-quests your current primary quest never needs updating, it is all automated and short CGI clips and narratives guide you through everything, its fantastic
Story
The story is excellently presented, unlike many other MMOs where background reading or the playing of previous games is needed. The intro tells you exactly what you need to know to get started including the premise behind the game. After that your "mentor", and you cna choose who they are, guides you through the current world, if you are a hero, you have sporadic encounters with villains, resulting in you defeating them, after which you get that villains story presented to you in a CGI clip, its fantastic and very rewarding. On top of that there are many icons that can be found all over the DC universe world, that give you snipets of information and when you collect all of that "chapter" you get a nice long clip with lots of story.
Achievements
Oh yes, it's time to talk about the covetted shinies of this game, the achievment system is terrific, not only do you get shiney, flashy YOU HAZ ACHIEVMENT, messages, but there are also "feats". Getting to level 5 is an achievement, getting through a boss fight or instance without being knocked-out or using a potion is a feat. Some of them can be completely unexpected but are non the less, fun to work for. As if that didn't add enough competetiveness to the game, there are also other mini-games that can be taken part in to attain the best score, such as flight races and foot races.
Summary
In short, speaking as a hard-core WoW player and a non-DC or comic fan, this game is simply brilliant, nothing comes close to the freedom and fun you can have with this game. For 30 quid, it is a steal, considering how much you will play it