The hero of the piece, CID, is thrust from the dull drudgery of his every day life into an exciting mission to rescue Mia. CID is a Crash Impact Dummy, one of millions created by the Professor B.M. Werken's company to ensure that every product available on the market is safe for humankind. He diligently crashes, smashes, checks, re-checks and re-re-checks everything from lemonade to escalators. Like most of us at one point or another, CID thinks that there must more to life than just work. He's happy enough to put up with it, but he can't help thinking that there's something... else.

CID is a young, funky Crash Impact Dummy. He knows he's cool, he knows he's street, he knows he's widdit. He's not really sure where he's heading in life. He kinda knows he's destined for bigger things, but he's stuck in this damn job! He's got a quick sense of humour, and uses his wit as a defence.