This is a stroke of genius! I bought this for my kids for Christmas and have to say I play it when they've long gone to bed!!
The concept is basically a Tamogotchi for the next generation. The twist is that the magic card is basic augmented reality meaning the camera recognises the simple pattern on the card and replaces it with an opject on screen. It's very cool and will definately wow your friends and family.
The game has good depth, a reasonable level of difficulty (allowing daddy to help when needed - yay!) and plenty of replay value. The kids just spent an hour playing with the aquarium.
Top notch and I'm sue w'll be seing more of this... also a bargain with the camera bundled in.