We all know that since Black box took over after Underground, the games have been pretty shocking at the best of times, this new one however, is made by Criterion games (Burnout).
First, the noise: It's immense, this game wants your ears melted.
Second, the drifting: Brilliant, so easily controllable, you can drift for miles at a time
Thirdly, the Cars: Some good metal in here, but none of the cars feel particularly fast (The Veyron especially).
The soundtrack that comes with the game... Holy hell, it's dreadful
The AI racers, not clever.
The cops, way too easy to outmanoeuvre
The camera views, also awful, with no cockpit view anymore (sadface)
To be fair to Criterion, they've done much better than Black Box ever could, but it's still no racer, if you want an arcade racing game, your money is better off on split second and the like.
If you want a serious racing game, GT5 is out, get that
At least Criterion have convinced me to see what the next NFS title they'll do is =)