This package costs the same as the 12 month subsciption, with the added bonus of 800MS points! which can be used to buy content from the xbox live marketplace! even if theres nothing you want now, they are always useful to have! probably the best membership offer there is without giving microsoft your credit card details! (which is never a good idea!)
As my gold is currently about to run out, and in need of a new subscription, Play.com was my first place to look, and didn't need to look any further.
It would be silly to pass this deal up, when the free 800microsoft points is worth GBP 6.85 on its own!